Nearly every time my son and I go grocery shopping, he begs me to buy children's vitamins. I know parents tend to disagree when it comes to children's vitamins. Personally, while I don't think they're harmful, I don't think they're necessary. My son eats plenty of fruits and vegetables, he gets sufficient calcium from milk, yogurt, and fortified orange juice, and he eats a broad range of other healthy foods as well.
But my kid LOVES his candy. And I'm quite certain that is why he wants those gummy vitamins he sees in the store so badly.
Angie over at ParentDish recently wrote about a study regarding children's vitamins. The study reviewed 14 types of vitamins and found that only five of the reviewed brands had the 12 essential vitamins you would expect. Some brands had as little as four vitamins. The researchers state that the vitamins are little better than candy.